{"id":3894,"date":"2026-08-25T10:02:34","date_gmt":"2026-08-25T10:02:34","guid":{"rendered":"https:\/\/www.magento2-agentur.de\/?p=3894"},"modified":"2026-08-25T10:09:24","modified_gmt":"2026-08-25T10:09:24","slug":"how-can-you-migrate-to-magento-without-losing-your-google-rankings","status":"publish","type":"post","link":"https:\/\/www.magento2-agentur.de\/en\/how-can-you-migrate-to-magento-without-losing-your-google-rankings\/","title":{"rendered":"How Can You Migrate to Magento Without Losing Your Google Rankings?"},"content":{"rendered":"

Migrating an ecommerce website is one of those projects that looks straightforward until you start looking at everything that Google already knows about the existing shop.<\/span>\u00a0<\/span><\/p>\n

Products have\u00a0established\u00a0URLs. Category pages have accumulated backlinks. Blog articles may be bringing in organic traffic. Customers may have bookmarked product pages. Search engines have already crawled thousands of URLs and built an understanding of how the website is structured.<\/span>\u00a0<\/span><\/p>\n

Change the platform without accounting for those signals, and a technically successful migration can still become an SEO problem.\u00a0The good news is that\u00a0 carefully planned Magento SEO migration\u00a0does not have to mean starting your organic visibility from scratch. Google explicitly recommends preparing the new site, mapping old URLs to their new destinations, implementing permanent redirects,\u00a0submitting\u00a0the new\u00a0sitemap\u00a0and monitoring the move through Search Console. Google also notes that temporary ranking fluctuations are normal while URLs are recrawled and reindexed.<\/p>\n

This is where choosing the right\u00a0Magento agency\u00a0matters. Migration is not simply a matter of transferring products and customers from one system to another. The technical implementation, URL architecture, redirects, structured data, indexing\u00a0controls\u00a0and post-launch monitoring all need to work together.<\/p>\n

For an ecommerce business, the\u00a0objective\u00a0should be simple:<\/span>\u00a0<\/span><\/p>\n

Move the technology without unnecessarily moving backwards in search visibility.<\/span><\/b>\u00a0<\/span><\/p>\n

<\/b>Why Can Ecommerce Migrations Damage SEO?<\/span><\/b>\u00a0<\/span><\/h2>\n

An ecommerce migration changes much more than the software running behind the shop.<\/span>\u00a0<\/span><\/p>\n

It can affect:<\/span>\u00a0<\/span><\/p>\n

    \n
  • URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Page templates\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • Internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Product categories\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Metadata\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                \n
              • Canonical URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                  \n
                • Structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                    \n
                  • XML sitemaps\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                      \n
                    • Robots.txt\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                        \n
                      • Page speed\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                          \n
                        • Indexability\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                            \n
                          • Content\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                              \n
                            • Redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                              Even if the products themselves remain unchanged, Google may see the migrated website as a\u00a0substantially different\u00a0version of the site.<\/span>\u00a0<\/span>The most common problems occur when businesses launch the new shop first and think about SEO afterwards.<\/span>\u00a0<\/span><\/p>\n

                              For example, an old product URL might be:<\/span>\u00a0<\/span><\/p>\n

                              \/category\/product-name.html<\/span>\u00a0<\/span><\/p>\n

                              while the new Magento store uses:<\/span>\u00a0<\/span><\/p>\n

                              \/product-name<\/span>\u00a0<\/span><\/p>\n

                              If nothing connects the two URLs, Google and users requesting the old address may\u00a0encounter\u00a0a missing page.<\/span>\u00a0<\/span><\/p>\n

                              A second\u00a0common problem\u00a0is changing hundreds or thousands of URLs without creating a corresponding redirect map.<\/span>\u00a0<\/span><\/p>\n

                              Another is accidentally launching the new website with\u00a0<\/span>noindex<\/span>\u00a0directives, blocked\u00a0crawling\u00a0or incorrect\u00a0canonical\u00a0URLs.<\/span>\u00a0<\/span><\/p>\n

                              Adobe Commerce provides dedicated SEO functionality for URL rewrites, sitemaps, robots.txt and\u00a0canonical\u00a0URLs, but these features still need to be configured correctly as part of the migration strategy.\u00a0<\/span>\u00a0<\/span><\/p>\n

                              A professional\u00a0Magento agency\u00a0should therefore treat SEO as part of the migration architecture rather than as a task to complete after development.<\/p>\n

                              <\/b>Which URLs Need to Be Preserved?<\/span><\/b>\u00a0<\/span><\/h3>\n

                              Not every old URL needs to remain\u00a0exactly the same.<\/span>\u00a0<\/span>In fact, migration is often a good opportunity to remove outdated,\u00a0duplicate\u00a0or unnecessary URLs.<\/span>\u00a0<\/span><\/p>\n

                              The important question is:<\/span>\u00a0<\/span><\/p>\n

                              <\/b>Which URLs already have SEO value or serve a useful purpose?<\/span><\/b>\u00a0<\/span><\/h3>\n

                              Before migration, create a complete URL inventory.<\/span>\u00a0<\/span><\/p>\n

                              At minimum, review:<\/span>\u00a0<\/span><\/p>\n

                                \n
                              • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                  \n
                                • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                    \n
                                  • Subcategory pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                      \n
                                    • CMS pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                        \n
                                      • Blog articles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                          \n
                                        • Landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                            \n
                                          • Brand pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                              \n
                                            • Campaign pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                \n
                                              • Frequently linked resources\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                  \n
                                                • High-traffic pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                    \n
                                                  • Pages generating organic conversions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                    Look at more than Google rankings.<\/span>\u00a0<\/span>A page with modest organic traffic may still have valuable backlinks. Another page may rank for commercially important long-tail searches even though its total traffic is\u00a0relatively small.<\/span>\u00a0<\/span><\/p>\n

                                                    Your migration inventory should therefore combine:<\/span>\u00a0<\/span><\/p>\n

                                                    Organic traffic + rankings + backlinks + conversions + business importance.<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                    This creates a much more reliable basis for deciding what needs to be preserved.<\/span>\u00a0<\/span><\/p>\n

                                                    <\/b>Building a 301 Redirect Map<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                    A redirect map is one of the most important documents in an\u00a0ecommerce SEO migration.\u00a0It should\u00a0establish\u00a0a clear relationship between the old URL and its new destination.<\/p>\n

                                                    For example:<\/span>\u00a0<\/span><\/p>\n\n\n\n\n\n\n
                                                    <\/b>Old URL<\/span><\/b>\u00a0<\/span><\/td>\n<\/b>New URL<\/span><\/b>\u00a0<\/span><\/td>\nRedirect<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
                                                    \/wedding-dresses\/mermaid.html<\/span>\u00a0<\/span><\/td>\n\/wedding-dresses\/mermaid<\/span>\u00a0<\/span><\/td>\n301<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
                                                    \/bridal-shoes\/pearl-shoes.html<\/span>\u00a0<\/span><\/td>\n\/bridal-shoes\/pearl-shoes<\/span>\u00a0<\/span><\/td>\n301<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
                                                    \/blog\/bridal-buying-guide.html<\/span>\u00a0<\/span><\/td>\n\/blog\/bridal-buying-guide<\/span>\u00a0<\/span><\/td>\n301<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                                    The important principle is\u00a0relevance.\u00a0Do not redirect every old URL to the homepage simply because it is convenient.\u00a0Google specifically\u00a0advises\u00a0against redirecting many unrelated old URLs to one destination because this can confuse users and may result in pages being treated as soft 404s.<\/p>\n

                                                    An old product should normally redirect to its corresponding new product page.<\/span>\u00a0<\/span>If the product has been\u00a0discontinued, the\u00a0appropriate destination\u00a0might instead be a closely related category or replacement product.<\/span>\u00a0<\/span><\/p>\n

                                                    If content has genuinely been\u00a0consolidated, several older URLs may appropriately redirect to one stronger new page.<\/span>\u00a0<\/span>Magento’s URL Rewrite system can create permanent redirects when product, category or CMS URLs change, and Adobe Commerce supports product, category,\u00a0CMS\u00a0and custom rewrites.\u00a0<\/span>\u00a0<\/span>However, automatic redirects should not replace a strategic redirect map.<\/span>\u00a0<\/span><\/p>\n

                                                    <\/b>Product URLs: Protecting Your Most Valuable Ecommerce Pages<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                    Product pages are often among the most commercially valuable URLs on an ecommerce website.<\/span>\u00a0<\/span><\/p>\n

                                                    They may rank for:<\/span>\u00a0<\/span><\/p>\n

                                                      \n
                                                    • Product names\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                        \n
                                                      • Product types\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                          \n
                                                        • Model numbers\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                            \n
                                                          • Brand searches\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                              \n
                                                            • Long-tail searches\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                \n
                                                              • Transactional keywords\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                That makes product URL migration particularly important.<\/span>\u00a0<\/span><\/p>\n

                                                                Before changing a product URL,\u00a0establish:<\/span>\u00a0<\/span><\/p>\n

                                                                  \n
                                                                1. The existing URL\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                    \n
                                                                  1. Its organic traffic\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                      \n
                                                                    1. Its ranking keywords\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                        \n
                                                                      1. Its backlinks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                          \n
                                                                        1. Its conversion contribution\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                            \n
                                                                          1. Its new Magento URL\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                                                                            Magento can automatically create permanent redirects when URL keys change if the relevant setting is enabled. Adobe documents this functionality specifically for product and category URLs.\u00a0<\/span>\u00a0<\/span>But automatic functionality should be tested before launch, especially on stores with thousands of products.<\/span>\u00a0<\/span><\/p>\n

                                                                            A\u00a0Magento agency\u00a0should also check for URL duplication created by:<\/p>\n

                                                                              \n
                                                                            • Multiple category paths\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                \n
                                                                              • Product variants\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                  \n
                                                                                • Parameters\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                    \n
                                                                                  • Store views\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                      \n
                                                                                    • Legacy URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                        \n
                                                                                      • Trailing slash variations\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                          \n
                                                                                        • .html<\/span>\u00a0extensions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                            \n
                                                                                          • Case differences\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                            The\u00a0objective\u00a0is to make sure each important product has one preferred, indexable URL.<\/span>\u00a0<\/span><\/p>\n

                                                                                            <\/b>Category URLs:\u00a0Don’t\u00a0Treat Them as Secondary Pages<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                            Category pages often have more SEO value than retailers realise.<\/span>\u00a0<\/span>A well-optimised category can rank for broader commercial searches such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                              \n
                                                                                            • women’s evening dresses\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                \n
                                                                                              • wholesale bridal shoes\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                  \n
                                                                                                • industrial components\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                    \n
                                                                                                  • men’s formalwear\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                      \n
                                                                                                    • Magento extensions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                      When migrating, check whether the new Magento category structure changes:<\/span>\u00a0<\/span><\/p>\n

                                                                                                        \n
                                                                                                      • Category names\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                          \n
                                                                                                        • URL keys\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                            \n
                                                                                                          • Parent categories\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                              \n
                                                                                                            • Breadcrumbs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                \n
                                                                                                              • Pagination\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                  \n
                                                                                                                • Filters\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                    \n
                                                                                                                  • Internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                      \n
                                                                                                                    • Metadata\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                      A change in category architecture can have a much larger SEO impact than changing a handful of product URLs.<\/span>\u00a0<\/span>If a category is renamed or moved, create a relevant permanent redirect from the old URL.<\/span>\u00a0<\/span>Magento’s URL Rewrite functionality supports redirects for category URLs as well as product and CMS pages.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                      <\/b>CMS Pages:\u00a0Don’t\u00a0Forget the Pages That Don’t Sell Products<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                      Ecommerce migrations naturally focus on products and categories.<\/span>\u00a0<\/span>That can cause important informational pages to be overlooked.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                      Examples include:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                        \n
                                                                                                                      • About us\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                          \n
                                                                                                                        • Contact pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                            \n
                                                                                                                          • Delivery information\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                              \n
                                                                                                                            • Returns\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                \n
                                                                                                                              • Wholesale information\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                  \n
                                                                                                                                • Brand pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                    \n
                                                                                                                                  • Service pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                      \n
                                                                                                                                    • Buying guides\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                        \n
                                                                                                                                      • FAQs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                          \n
                                                                                                                                        • Legal information\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                            \n
                                                                                                                                          • Campaign landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                            Some of these pages may have accumulated substantial authority over time.<\/span>\u00a0<\/span>Before migration,\u00a0identify\u00a0which CMS pages generate organic traffic or backlinks and map them to their new Magento equivalents.<\/span>\u00a0<\/span>Adobe Commerce supports URL rewrites for CMS pages, allowing old URLs to be redirected to new destinations.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            <\/b>Blog URLs: Protect Your Existing Content Investment<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                            A migration is not an excuse to forget your blog.<\/span>\u00a0<\/span>A strong ecommerce blog may\u00a0contain\u00a0years of accumulated SEO value.<\/span>\u00a0<\/span>Imagine that your existing blog has articles ranking for hundreds of long-tail searches. If the new Magento website changes:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            \/blog\/article-name<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            to:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            \/resources\/article-name<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            every affected article needs to be mapped correctly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            Do not assume that Google will automatically understand the change.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                            Create a content inventory\u00a0containing:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                              \n
                                                                                                                                            • Old URL\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                \n
                                                                                                                                              • New URL\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                  \n
                                                                                                                                                • Page title\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                    \n
                                                                                                                                                  • Primary keyword\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                      \n
                                                                                                                                                    • Organic traffic\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                        \n
                                                                                                                                                      • Backlinks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                          \n
                                                                                                                                                        • Ranking position\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                            \n
                                                                                                                                                          • Content status\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                            This also gives you an opportunity to\u00a0identify\u00a0outdated articles that should be:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                              \n
                                                                                                                                                            • Updated\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                \n
                                                                                                                                                              • Consolidated\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                  \n
                                                                                                                                                                • Redirected\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                    \n
                                                                                                                                                                  • Removed\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                    A good\u00a0Magento agency\u00a0should therefore approach blog migration as a content and SEO project, not simply a URL transfer.<\/p>\n

                                                                                                                                                                    <\/b>Canonical Tags: Tell Google Which URL Matters<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                    Canonicalisation\u00a0becomes particularly important in ecommerce because the same product can sometimes be accessible through several URLs.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    \/shoes\/product-name<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    and:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    \/sale\/shoes\/product-name<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    may display the same product.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    If the new Magento configuration generates multiple versions of a product page,\u00a0canonical\u00a0tags should clearly\u00a0identify\u00a0the preferred URL.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    Adobe’s current SEO guidance recommends having one distinct\u00a0canonical\u00a0URL for each page and warns that multiple versions can lead to duplicate URLs being crawled and indexed.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                    For a migrated Magento store, check:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                      \n
                                                                                                                                                                    • Product canonicals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                        \n
                                                                                                                                                                      • Category canonicals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                          \n
                                                                                                                                                                        • Pagination\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                            \n
                                                                                                                                                                          • Filtered pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                              \n
                                                                                                                                                                            • Configurable products\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                \n
                                                                                                                                                                              • Store views\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                  \n
                                                                                                                                                                                • HTTPS versions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                    \n
                                                                                                                                                                                  • www\/non-www versions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                    Adobe’s current storefront guidance also specifically recommends ensuring\u00a0canonical\u00a0URLs do not point to redirects.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    In other words:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    Don’t\u00a0redirect URL A \u2192 URL B and then set URL A as the\u00a0canonical.<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    The\u00a0canonical\u00a0should normally point directly to the final preferred URL.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    <\/b>XML Sitemap: Help Google Discover the New Store<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                    Your XML sitemap is particularly important\u00a0immediately\u00a0after migration.\u00a0The new sitemap should\u00a0contain\u00a0the\u00a0new,\u00a0canonical, indexable URLs\u00a0you want search engines to discover.<\/p>\n

                                                                                                                                                                                    It should not become a dumping ground for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                      \n
                                                                                                                                                                                    • Redirecting URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                        \n
                                                                                                                                                                                      • 404 pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                          \n
                                                                                                                                                                                        • Duplicate URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                            \n
                                                                                                                                                                                          • Internal search results\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                              \n
                                                                                                                                                                                            • Checkout pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                \n
                                                                                                                                                                                              • Account pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                  \n
                                                                                                                                                                                                • Unwanted filtered URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                  Adobe Commerce provides sitemap functionality to help search engines discover store pages that may otherwise be overlooked.\u00a0<\/span>\u00a0<\/span>Google also recommends\u00a0submitting\u00a0the new sitemap through Search Console during a site move to help Google discover the new URLs.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                  For a large catalogue, the sitemap should be\u00a0monitored\u00a0after launch rather than generated once and forgotten.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                  <\/b>Robots.txt: One Small File That Can Cause a Huge Problem<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                  Few SEO migration mistakes are more frustrating than accidentally blocking the new website from search engines.<\/span>\u00a0<\/span>During development, it is perfectly reasonable to prevent indexing of a staging environment.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                  The problem occurs when the same configuration reaches production.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                  Before launch, check:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                    \n
                                                                                                                                                                                                  • robots.txt<\/span>\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                      \n
                                                                                                                                                                                                    • Meta\u00a0robots\u00a0directives\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                        \n
                                                                                                                                                                                                      • X-Robots-Tag<\/span>\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                          \n
                                                                                                                                                                                                        • Staging restrictions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                            \n
                                                                                                                                                                                                          • Development domains\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                              \n
                                                                                                                                                                                                            • Category indexing\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                \n
                                                                                                                                                                                                              • Product indexing\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                • Search-result pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                  • Filtered navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                    Magento includes configuration for managing search-engine crawler instructions and can generate robots.txt content dynamically.\u00a0<\/span>\u00a0<\/span>Adobe also explicitly warns that staging and non-production environments should not be indexed.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                    Your launch checklist should therefore\u00a0contain\u00a0a specific\u00a0\u201cremove staging restrictions\u201d\u00a0step.\u00a0Never assume somebody else has handled it.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                    <\/b>Structured Data: Preserve Your Search Enhancements<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                    Structured data does not replace good SEO, but it helps search engines understand the content and entities represented on your pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                    During a migration, check whether the existing site uses structured data for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                    • Products\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                      • Prices\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                        • Availability\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                          • Reviews\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                            • Breadcrumbs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                              • Organisations\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                • Articles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                  • Frequently asked questions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                    Then compare the old and new implementations.<\/span>\u00a0<\/span>Pay particular attention to product pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                    If the old site displays product information to search engines but the new Magento template removes or incorrectly implements that information, the migration can affect search visibility and enhanced search-result eligibility.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                    The correct approach is not simply to copy the old code.<\/span>\u00a0<\/span>Review whether the markup\u00a0remains\u00a0accurate\u00a0for the new Magento implementation.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                    <\/b>Internal Links:\u00a0Don’t\u00a0Make Google Rediscover Your Website<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                    Redirects protect users and external links, but internal links should also be updated.<\/span>\u00a0<\/span>If 5,000 pages on your new Magento store still link to old URLs, you have created unnecessary redirects throughout your own website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                    Google recommends updating internal links after a site move so that they point directly to the new URLs.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                    Check:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                    • Main navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                      • Category navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                        • Breadcrumbs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                          • Product recommendations\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                            • Related products\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                              • Footer links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                • Blog links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                  • Editorial content\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                    • Landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                      • XML sitemaps\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                        The ideal structure is:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>Internal link \u2192 final URL<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        rather than:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>Internal link \u2192 old URL \u2192 301 \u2192 final URL<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        The second route may still work, but the first is cleaner and more efficient.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>Search Console Monitoring: The Migration\u00a0Isn’t\u00a0Finished at Launch<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                        One of the biggest mistakes businesses make is treating launch day as the end of the migration.<\/span>\u00a0<\/span>It is\u00a0actually the\u00a0beginning of the monitoring phase.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        Google recommends using Search Console during a site move and verifying the relevant properties so that indexing and sitemap data can be\u00a0monitored.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        Monitor:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>Coverage and indexing<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                        Check whether important new URLs are being indexed.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>404 errors<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                        Look for old URLs that should have redirected but now return an error.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>Redirect errors<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                        Check for broken redirects and redirect chains.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        <\/b>Search visibility<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                        Monitor:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                        • Impressions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                          • Clicks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                            • Average position\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                              • Organic traffic\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                • Important commercial keywords\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                  <\/b>Sitemap status<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                  Check whether\u00a0submitted\u00a0URLs are being discovered and indexed.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                  <\/b>Core Web Vitals<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                  Compare performance with the old website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                  <\/b>Conversion data<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                  SEO traffic is important, but so is what happens after the visitor arrives.\u00a0A successful migration should protect both\u00a0visibility and commercial performance.<\/p>\n

                                                                                                                                                                                                                                                                  <\/b>What Should You Check During the First 30 Days After Launch?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                  The first month should involve active monitoring rather than occasional checking.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                  <\/b>Days 1\u20133: Technical verification<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                  Check:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                  • 301 redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                    • 404 errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                      • Robots.txt\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                        • Canonicals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                          • XML sitemap\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                            • Indexability\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                              • HTTPS\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                • Internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                  • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                    • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                      • Checkout functionality\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                        Also confirm that the new site is not accidentally blocked from crawling.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                        <\/b>Days 4\u20137: Search-engine monitoring<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                        Review Search Console for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                        • Indexing changes\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                          • Crawl activity\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                            • Sitemap processing\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                              • Page indexing\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                • Unexpected exclusions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                  • Redirect errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                    Google notes that some ranking fluctuation is normal during a migration while it recrawls and reindexes URLs.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    <\/b>Week 2: Commercial SEO review<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                    Compare the new site against the\u00a0previous\u00a0baseline.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    Look at:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                    • Organic traffic\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                      • Revenue from organic search\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                        • Conversion rate\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                          • Top landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                            • Product visibility\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                              • Category visibility\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                • Brand searches\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                  • Non-brand searches\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                    <\/b>Weeks 3\u20134: Refinement<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    At this point, look for patterns.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Are\u00a0particular categories\u00a0losing visibility?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Are product pages performing normally?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Are old URLs still receiving significant traffic?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Are there redirect chains?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Are new URLs being indexed correctly?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Are internal links still pointing towards legacy addresses?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    This is where an experienced\u00a0Magento agency\u00a0can move beyond basic troubleshooting and\u00a0identify\u00a0whether a problem comes from migration architecture, technical SEO, content,\u00a0performance\u00a0or indexing.<\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>Magento SEO Migration Checklist<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    Use this checklist before, during and after your migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>Before migration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    \u2610<\/span>\u00a0Crawl the existing website<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Export all important URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Identify organic landing pages<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Review backlink data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Identify high-value product pages<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Identify high-value category pages<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Audit CMS and blog content<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Record existing metadata<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Record canonical URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Review structured data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Audit internal links<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Document existing redirects<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Audit robots.txt<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Generate an XML sitemap<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Create the old-to-new URL mapping<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>During development<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    \u2610<\/span>\u00a0Build the Magento staging environment<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Migrate product data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Migrate category data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Migrate customer data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Migrate relevant order history<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Rebuild important content<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Configure URL structure<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Configure canonical URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Configure metadata<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Configure structured data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Implement redirect rules<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Configure XML sitemap<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Configure robots.txt<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test internal links<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test mobile performance<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>Before launch<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    \u2610<\/span>\u00a0Complete a full crawl of the new store<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test priority 301 redirects<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test product URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test category URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test CMS URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test blog URLs<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check canonical tags<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check\u00a0robots\u00a0directives<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check sitemap<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check structured data<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check internal links<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test checkout and payments<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Test ERP integrations<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Remove staging indexing restrictions<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Prepare rollback procedures<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>After launch<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    \u2610<\/span>\u00a0Submit the new XML sitemap<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Monitor Search Console<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Monitor 404 errors<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Monitor redirect errors<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Monitor rankings<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Monitor organic traffic<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Monitor conversions<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check indexation<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Check Core Web Vitals<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Update important external links where possible<\/span>
                                                                                                                                                                                                                                                                                                                    \n\u2610<\/span>\u00a0Review performance throughout the first 30 days<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    This process reflects Google’s current site-migration guidance: prepare and test the new site, map old URLs to new ones, implement permanent redirects, update\u00a0canonical\u00a0signals,\u00a0submit\u00a0the new\u00a0sitemap\u00a0and monitor the migration through Search Console.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>Does Magento Migration Affect SEO?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    Yes, Magento migration can affect SEO, but migration itself does not automatically cause rankings to disappear.<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    The greatest risks usually come from changes to URLs, redirects, content,\u00a0canonical\u00a0signals, internal linking, indexability and site architecture.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Google states that temporary ranking fluctuations are normal during a significant site move because its systems need to recrawl and reindex the new URLs. For medium-sized websites, Google says this can take a few weeks or more, while larger websites may take longer.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    That is why\u00a0preserving SEO during migration\u00a0requires preparation before the new website goes live.<\/p>\n

                                                                                                                                                                                                                                                                                                                    <\/b>How Do You Preserve Rankings During Magento Migration?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    The most reliable approach is to preserve the signals that made the existing pages valuable while improving the technical foundation where necessary.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    That means:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                    1. Identify\u00a0valuable existing URLs.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                      1. Map old URLs to relevant new URLs.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                        1. Implement permanent redirects.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                          1. Preserve valuable content.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                            1. Maintain\u00a0appropriate canonical\u00a0URLs.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                              1. Update internal links.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                1. Maintain structured data.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                  1. Submit the new sitemap.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                    1. Check robots and indexing directives.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                      1. Monitor Search Console and organic performance after launch.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                        Google confirms that permanent redirects such as 301 redirects allow signals to be\u00a0forwarded\u00a0to the new URLs and do not cause a loss of PageRank.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        <\/b>Do You Need 301 Redirects When Migrating to Magento?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                        If important URLs are changing, yes.<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        A 301 redirect tells browsers and search engines that a page has permanently moved to a new address.<\/span>\u00a0<\/span>Magento provides URL Rewrite functionality that can automatically create permanent redirects when certain product,\u00a0category\u00a0or page URL keys change.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        However, large ecommerce migrations should not rely exclusively on automatic redirects.<\/span>\u00a0<\/span>A proper redirect strategy should account for the entire existing URL inventory, including URLs outside the catalogue such as blog articles, CMS\u00a0pages\u00a0and custom landing pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        Google recommends keeping migration redirects in place for at least one year so that search engines have time to process the move and transfer signals. From a user-experience perspective, keeping important redirects longer can also be beneficial.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        <\/b>How Long Does SEO Recovery Take After Migration?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                        There is no fixed recovery period.<\/span>\u00a0<\/span>Google states that ranking fluctuations can occur while the search engine recrawls and reindexes the new URLs. For small and medium-sized sites, most URL changes may begin settling within a few weeks, while larger sites can take longer.\u00a0<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        The important distinction is between\u00a0normal migration fluctuation\u00a0and a genuine SEO problem.\u00a0A temporary drop does not automatically mean the migration has failed.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        A sustained decline accompanied by:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                        • Missing redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                          • Large numbers of 404 errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                            • Incorrect\u00a0canonical\u00a0tags\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                              • Indexing restrictions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                • Lost content\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                  • Broken internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                    • Technical performance problems\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                      requires investigation.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                      <\/b>How an Experienced Magento Agency Can Protect Your Organic Visibility<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                      A successful migration needs developers and SEO specialists working from the same migration plan.\u00a0This is where the role of a\u00a0Magento agency\u00a0becomes important.\u00a0A development team can transfer products,\u00a0customers\u00a0and orders.\u00a0An SEO team can\u00a0identify\u00a0rankings, URLs,\u00a0metadata\u00a0and redirects.\u00a0But the migration succeeds only when those pieces are treated as one project.\u00a0An experienced\u00a0Magento agency\u00a0should be able to look at the complete picture:<\/p>\n

                                                                                                                                                                                                                                                                                                                                                      <\/b>Existing website \u2192 SEO audit \u2192 data migration \u2192 Magento architecture \u2192 URL mapping \u2192 integrations \u2192 staging \u2192 testing \u2192 launch \u2192 Search Console monitoring<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                      For businesses with large catalogues, B2B pricing, ERP integrations or years of accumulated organic visibility, this integrated approach is particularly important.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                      Ingold Solutions supports Magento migration projects with structured planning, data transfer, customised development,\u00a0testing\u00a0and ongoing technical support. The\u00a0objective\u00a0should not simply be to put a new Magento store online.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                      It should be to\u00a0move the business forward without unnecessarily sacrificing the digital visibility it has already built.<\/p>\n

                                                                                                                                                                                                                                                                                                                                                      <\/b>Final Thoughts<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                      A Magento migration is a technology project, but it is also an SEO project.\u00a0The most valuable assets being migrated are not only products, customer\u00a0accounts\u00a0and order histories. They also include\u00a0URLs, backlinks, rankings, content, internal\u00a0links\u00a0and search-engine signals accumulated over years.<\/p>\n

                                                                                                                                                                                                                                                                                                                                                      That is why SEO should be involved before development begins, not after the new store has launched.<\/span>\u00a0<\/span>With a comprehensive URL inventory, a carefully prepared 301 redirect strategy, correct\u00a0canonicalisation, clean internal linking,\u00a0accurate\u00a0XML sitemaps, controlled crawling and systematic Search Console monitoring, businesses can significantly reduce the risks associated with an ecommerce SEO migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                      And when the migration is handled by the right\u00a0Magento agency, the\u00a0objective\u00a0is not simply to preserve yesterday’s website.\u00a0It is to create a stronger Magento foundation that protects existing organic visibility while giving the business room to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                                                                                                                                                                                                                                                                                                      Migrating an ecommerce website is one of those projects that looks straightforward until you start looking at everything that Google already knows about the existing shop.\u00a0 Products have\u00a0established\u00a0URLs. Category pages have accumulated backlinks. Blog articles may be bringing in organic traffic. Customers may have bookmarked product pages. Search engines have already crawled thousands of URLs […]<\/p>\n","protected":false},"author":3,"featured_media":3895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t