{"id":3869,"date":"2026-08-14T11:37:39","date_gmt":"2026-08-14T11:37:39","guid":{"rendered":"https:\/\/www.magento2-agentur.de\/?p=3869"},"modified":"2026-08-14T11:37:39","modified_gmt":"2026-08-14T11:37:39","slug":"private-catalogues-in-magento-b2b-how-to-show-different-products-and-prices-to-different-customers","status":"publish","type":"post","link":"https:\/\/www.magento2-agentur.de\/en\/private-catalogues-in-magento-b2b-how-to-show-different-products-and-prices-to-different-customers\/","title":{"rendered":"Private Catalogues in Magento B2B: How to Show Different Products and Prices to Different Customers"},"content":{"rendered":"

Most B2B sellers\u00a0don’t\u00a0actually sell\u00a0on one set of terms. A manufacturer might quote one price to a strategic distributor, a different price to a regional dealer, and a third price to a smaller trade account buying the same SKU. Some customers are contractually approved for a narrow product range; others should see the full catalogue. None of\u00a0this maps\u00a0onto the \u201cone price, one catalogue, same for everyone\u201d model that most public ecommerce sites are built around.<\/span>\u00a0<\/span><\/p>\n

That raises a practical question for anyone running or evaluating Magento for B2B: how do you show the right products and the right prices to the right customers, without standing up a separate store for every commercial arrangement?<\/span>\u00a0<\/span><\/p>\n

Magento B2B can support this through a combination of company and customer account structures, catalogue controls, customer\u00a0groups\u00a0and pricing rules. Exactly how much of this is available out of the box, versus built through custom development, depends heavily on the Magento edition in use and how the implementation is architected \u2014 which is what the rest of this article works through, alongside private catalogues, customer segmentation, pricing models, common pitfalls, and the Magento\u00a0Open Source\u00a0vs Adobe Commerce decision.<\/span>\u00a0<\/span><\/p>\n

<\/b>What is a private\u00a0catalogue\u00a0in Magento B2B?<\/span><\/b>\u00a0<\/span><\/p>\n

A private B2B catalogue is a controlled product assortment\u00a0that’s\u00a0only visible to selected customers,\u00a0companies\u00a0or customer groups \u2014 rather than the full catalogue every visitor to a public storefront would see.<\/span>\u00a0<\/span><\/p>\n

<\/b>Public catalogue vs private B2B catalogue<\/span><\/b>\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n
<\/b>Capability<\/span><\/b>\u00a0<\/span><\/td>\n<\/b>Public Catalogue<\/span><\/b>\u00a0<\/span><\/td>\n<\/b>Private B2B Catalogue<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
Product visibility<\/span>\u00a0<\/span><\/td>\nBroad \/ public<\/span>\u00a0<\/span><\/td>\nSelected customers<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Pricing<\/span>\u00a0<\/span><\/td>\nStandard pricing<\/span>\u00a0<\/span><\/td>\nNegotiated \/ customer-specific<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Customer access<\/span>\u00a0<\/span><\/td>\nEveryone<\/span>\u00a0<\/span><\/td>\nAuthorised accounts only<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Product assortment<\/span>\u00a0<\/span><\/td>\nGeneral<\/span>\u00a0<\/span><\/td>\nCustomer-specific<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Contract products<\/span>\u00a0<\/span><\/td>\nLimited<\/span>\u00a0<\/span><\/td>\nSupported through configuration<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n

<\/b>Private catalogue vs shared catalogue<\/span><\/b>\u00a0<\/span><\/p>\n

It’s\u00a0worth being precise about terminology here, because the two terms get used loosely. \u201cShared Catalogue\u201d is the name of Adobe Commerce’s specific native B2B feature for assigning a defined product assortment and pricing to a company. \u201cPrivate catalogue\u201d is the broader, more general term used across the industry to describe any restricted or customer-specific catalogue \u2014 which might be built through Adobe Commerce’s Shared Catalogue\u00a0feature, or through customer-group rules and custom development on Magento Open Source. The two\u00a0aren’t\u00a0strictly interchangeable, even though they get treated that way in a lot of marketing copy.<\/span>\u00a0<\/span><\/p>\n

<\/b>Why B2B companies need different catalogues for different customers<\/span><\/b>\u00a0<\/span><\/p>\n

The need for segmentation\u00a0almost always\u00a0traces back to how the commercial relationship\u00a0actually works, not to a technology preference.<\/span>\u00a0<\/span><\/p>\n