{"id":3793,"date":"2026-07-22T11:47:51","date_gmt":"2026-07-22T11:47:51","guid":{"rendered":"https:\/\/www.magento2-agentur.de\/?p=3793"},"modified":"2026-07-22T11:47:51","modified_gmt":"2026-07-22T11:47:51","slug":"magento-migration-without-losing-seo-rankings-the-complete-guide","status":"publish","type":"post","link":"https:\/\/www.magento2-agentur.de\/en\/magento-migration-without-losing-seo-rankings-the-complete-guide\/","title":{"rendered":"Magento Migration Without Losing SEO Rankings: The Complete Guide"},"content":{"rendered":"

Magento Migration Without Losing SEO Rankings: The Complete Guide<\/span><\/b>\u00a0<\/span><\/h2>\n

A successful Magento Migration\u00a0doesn’t\u00a0end when the website goes live. It also needs to work seamlessly with your ERP system.<\/span>\u00a0<\/span><\/p>\n

As a certified SAP Business One partner, Ingold Solutions specialises in Magento projects where products, inventory, customer accounts, pricing, sales orders,\u00a0shipments\u00a0and returns are synchronised through a native SAP Business One integration. This ensures your business continues to\u00a0operate\u00a0efficiently without introducing manual processes after the migration.<\/span>\u00a0<\/span><\/p>\n

Unfortunately, many businesses only realise the SEO impact after launch. Organic traffic drops, valuable keywords disappear from the first page, product pages lose visibility, and months of SEO work suddenly appear to have been wasted.<\/span>\u00a0<\/span><\/p>\n

In most cases, this\u00a0isn’t\u00a0because Google dislikes the new website. It happens because essential SEO signals\u00a0weren’t\u00a0preserved during the migration.<\/span>\u00a0<\/span><\/p>\n

We’ve seen businesses invest heavily in a modern Magento store with better design, faster performance and improved functionality, only to discover that thousands of indexed URLs have vanished, redirects are incomplete, canonical tags have changed unexpectedly, or Google is crawling duplicate pages instead of the originals.<\/span>\u00a0<\/span><\/p>\n

The encouraging news is that these problems are\u00a0largely preventable.<\/span>\u00a0<\/span><\/p>\n

A successful Magento Migration is about preserving everything Google already understands about your website while improving the experience for your customers.<\/span>\u00a0<\/span><\/p>\n

At Ingold Solutions,\u00a0we’ve\u00a0helped businesses migrate complex Magento stores integrated with ERP systems such as SAP Business One, while protecting their existing search visibility and ensuring the new platform performs better than the old one.<\/span>\u00a0<\/span><\/p>\n

This guide explains exactly how to approach a Magento Migration without sacrificing your SEO rankings.<\/span>\u00a0<\/span><\/p>\n

Why SEO Rankings Drop During a Magento Migration<\/span><\/b>\u00a0<\/span><\/h3>\n

Google does not rank websites because they use Magento.<\/span>\u00a0<\/span><\/p>\n

Google ranks websites because it has developed confidence in them over time.<\/span>\u00a0<\/span><\/p>\n

Every indexed page accumulates signals including:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Search history\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Backlinks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Internal authority\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • User engagement\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Crawl history\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                \n
              • Content relevance\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                When you migrate your website,\u00a0you’re\u00a0asking Google to trust a different version of your business.<\/span>\u00a0<\/span><\/p>\n

                If the migration clearly communicates that every page has simply moved to a better location, Google\u00a0generally transfers\u00a0those signals successfully.<\/span>\u00a0<\/span><\/p>\n

                If the migration creates confusion, Google effectively starts learning your website all over again.<\/span>\u00a0<\/span><\/p>\n

                This confusion usually comes from issues such as:<\/span>\u00a0<\/span><\/p>\n

                  \n
                • Missing redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                    \n
                  • Changed URL structures\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                      \n
                    • Duplicate pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                        \n
                      • Incorrect\u00a0canonical\u00a0tags\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                          \n
                        • Broken internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                            \n
                          • Missing schema markup\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                              \n
                            • Slow page performance\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                \n
                              • Incomplete XML sitemaps\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                Many of these mistakes are surprisingly common because they occur outside the visible design of the website.<\/span>\u00a0<\/span><\/p>\n

                                A homepage may look perfect while Google quietly\u00a0encounters\u00a0hundreds of crawl errors underneath.<\/span>\u00a0<\/span><\/p>\n

                                That is why SEO planning should begin before any development work starts.<\/span>\u00a0<\/span><\/p>\n

                                The Biggest Magento Migration Myth<\/span><\/b>\u00a0<\/span><\/h3>\n

                                One misconception appears repeatedly during Magento projects:<\/span>\u00a0<\/span><\/p>\n

                                “Google will eventually figure it out.”<\/span>\u00a0<\/span><\/p>\n

                                Sometimes it does.<\/span>\u00a0<\/span><\/p>\n

                                Sometimes it\u00a0doesn’t.<\/span>\u00a0<\/span><\/p>\n

                                Google’s own documentation recommends helping its crawlers understand every important change rather than expecting them to discover everything automatically. Proper 301 redirects, updated XML sitemaps, consistent\u00a0canonical\u00a0signals\u00a0and ongoing monitoring all reduce uncertainty and help preserve rankings.<\/span>\u00a0<\/span><\/p>\n

                                SEO recovery can take weeks\u2014or even months\u2014depending on the scale of the migration and the severity of the issues introduced.<\/span>\u00a0<\/span><\/p>\n

                                Recovering traffic is usually far more expensive than protecting it from the beginning.<\/span>\u00a0<\/span><\/p>\n

                                Start with an SEO Audit\u2014Not a Design Mock-up<\/span><\/b>\u00a0<\/span><\/h3>\n

                                Many migration projects begin with discussions about:<\/span>\u00a0<\/span><\/p>\n

                                  \n
                                • New layouts\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                    \n
                                  • Better navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                      \n
                                    • Improved product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                        \n
                                      • Faster checkout\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                          \n
                                        • New Magento themes\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                          These are all worthwhile improvements.<\/span>\u00a0<\/span><\/p>\n

                                          However, none of them should come before understanding what is already driving organic traffic.<\/span>\u00a0<\/span><\/p>\n

                                          Before changing anything, document your existing SEO performance.<\/span>\u00a0<\/span><\/p>\n

                                          This creates a benchmark that allows you to measure success after launch.<\/span>\u00a0<\/span><\/p>\n

                                          Without this baseline, it becomes almost impossible to\u00a0identify\u00a0what changed if rankings fall.<\/span>\u00a0<\/span><\/p>\n

                                          Your Magento Migration SEO Audit Checklist<\/span><\/b>\u00a0<\/span><\/h3>\n

                                          Before development begins, gather information from every major SEO source.<\/span>\u00a0<\/span><\/p>\n

                                            \n
                                          1. \n

                                            IdentifyYour Highest-Performing Pages<\/span><\/b>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

                                            Export data from Google Search Console and Google Analytics.<\/span>\u00a0<\/span><\/p>\n

                                            Focus on pages generating:<\/span>\u00a0<\/span><\/p>\n

                                              \n
                                            • Organic sessions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                \n
                                              • Revenue\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                  \n
                                                • Leads\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                    \n
                                                  • Product sales\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                      \n
                                                    • Impressions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                        \n
                                                      • Clicks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                        These pages deserve\u00a0additional\u00a0protection during migration because they already have\u00a0established\u00a0authority.<\/span>\u00a0<\/span><\/p>\n

                                                          \n
                                                        1. \n

                                                          Export Every Existing URL<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                          Create a complete inventory of:<\/span>\u00a0<\/span><\/p>\n

                                                            \n
                                                          • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                              \n
                                                            • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                \n
                                                              • CMS pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                  \n
                                                                • Blog articles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                    \n
                                                                  • Landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                    Do not rely solely on the XML sitemap.<\/span>\u00a0<\/span><\/p>\n

                                                                    Use a crawler such as Screaming Frog to discover every crawlable URL.<\/span>\u00a0<\/span><\/p>\n

                                                                    Many valuable pages are missing from XML sitemaps yet still receive search traffic.<\/span>\u00a0<\/span><\/p>\n

                                                                      \n
                                                                    1. \n

                                                                      Record Existing Metadata<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                      For every important page, document:<\/span>\u00a0<\/span><\/p>\n

                                                                        \n
                                                                      • Page titles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                          \n
                                                                        • Meta descriptions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                            \n
                                                                          • H1 headings\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                              \n
                                                                            • Canonical URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                \n
                                                                              • Structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                  \n
                                                                                • Robots\u00a0directives\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                  These elements often change unintentionally during Magento Migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                    \n
                                                                                  1. \n

                                                                                    Measure Current Core Web Vitals<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                    Performance is now part of Google’s page experience evaluation.<\/span>\u00a0<\/span><\/p>\n

                                                                                    Before migrating, record your current scores for:<\/span>\u00a0<\/span><\/p>\n

                                                                                      \n
                                                                                    • Largest\u00a0Contentful\u00a0Paint (LCP)\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                        \n
                                                                                      • Interaction to Next Paint (INP)\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                          \n
                                                                                        • Cumulative Layout Shift (CLS)\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                          After launch,\u00a0you’ll\u00a0know whether performance has improved\u2014or deteriorated.<\/span>\u00a0<\/span><\/p>\n

                                                                                            \n
                                                                                          1. \n

                                                                                            Audit Backlinks<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                            Every authoritative backlink should continue pointing towards a working page.<\/span>\u00a0<\/span><\/p>\n

                                                                                            Use tools such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                              \n
                                                                                            • Ahrefs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                \n
                                                                                              • Semrush\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                  \n
                                                                                                • Majestic\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                  Identify\u00a0pages with the strongest backlink profiles.<\/span>\u00a0<\/span><\/p>\n

                                                                                                  These URLs must never return a 404 after migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                    \n
                                                                                                  1. \n

                                                                                                    Crawl Your Website Like Google Does<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                    Run a full crawl to\u00a0identify:<\/span>\u00a0<\/span><\/p>\n

                                                                                                      \n
                                                                                                    • Broken links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                        \n
                                                                                                      • Redirect chains\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                          \n
                                                                                                        • Duplicate titles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                            \n
                                                                                                          • Missing descriptions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                              \n
                                                                                                            • Canonical issues\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                \n
                                                                                                              • Orphan pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                  \n
                                                                                                                • Thin content\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                  Resolving these issues before migration makes the new website significantly cleaner.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                  Don’t\u00a0Migrate Existing SEO Problems<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                  One of the biggest mistakes businesses make is assuming migration will automatically fix old SEO issues.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                  It\u00a0won’t.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                  A Magento Migration is an opportunity to improve your website\u2014not to copy years of accumulated technical debt onto a new platform.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                  For example, if your existing store has:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                    \n
                                                                                                                  • Duplicate product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                      \n
                                                                                                                    • Hundreds of redirect chains\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                        \n
                                                                                                                      • Thin category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                          \n
                                                                                                                        • Broken schema markup\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                            \n
                                                                                                                          • Poor internal linking\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                            those problems should be resolved during the migration rather than carried forward.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            Businesses that treat migration as a clean-up exercise often experience stronger long-term SEO performance than those that simply recreate the existing site.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            Where Ingold Solutions Adds Value<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                            Many Magento agencies begin with the design.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            At Ingold Solutions, we begin with the data.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            Before a single page is migrated, we analyse the website’s existing SEO signals, URL structure,\u00a0crawlability\u00a0and technical health. This allows us to build a migration strategy that protects search visibility while improving site performance,\u00a0usability\u00a0and long-term scalability.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            For businesses running ERP platforms such as\u00a0SAP Business One, this planning stage also ensures that SEO improvements align with catalogue structures, product\u00a0synchronisation\u00a0and future system integrations rather than creating\u00a0additional\u00a0complexity after launch.<\/p>\n

                                                                                                                            URL Redirects: The Foundation of Every Successful Magento Migration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                            If\u00a0there’s\u00a0one task that deserves the most attention during a Magento Migration,\u00a0it’s\u00a0redirect planning.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            A beautifully designed website, improved navigation and faster loading speeds\u00a0won’t\u00a0protect your SEO if Google and your visitors\u00a0can’t\u00a0find the pages they were looking for.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            Every URL that currently receives traffic or has been indexed by Google has built up value over time. That value can include backlinks, search rankings, user\u00a0engagement\u00a0and historical\u00a0trust. During a Magento Migration, your job\u00a0isn’t\u00a0simply to move content from one platform to another\u2014it’s\u00a0to tell search engines exactly where each page has gone.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            This is where\u00a0301 redirects\u00a0become essential.<\/p>\n

                                                                                                                            A correctly implemented 301 redirect tells Google that a page has permanently moved to a new location. It allows search engines to transfer much of the page’s existing authority to its replacement while ensuring users reach the correct destination instead of\u00a0encountering\u00a0a “Page Not Found” error.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            Without a comprehensive redirect strategy, even a technically perfect Magento Migration can experience a significant decline in organic visibility.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                            Never Assume Your URLs Will Stay the Same<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                            Many Magento projects involve changes such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                              \n
                                                                                                                            • A redesigned category structure\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                \n
                                                                                                                              • Cleaner product URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                  \n
                                                                                                                                • New CMS pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                    \n
                                                                                                                                  • Consolidated categories\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                      \n
                                                                                                                                    • Updated blog architecture\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                        \n
                                                                                                                                      • Removal of obsolete content\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                        Each of these changes creates new URLs.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Google has no way of automatically knowing where these pages have moved.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Before<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                        \/mens-footwear\/running-shoes\/model-123<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        After<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                        \/running-shoes\/model-123<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        To a customer, the difference is minor.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        To Google, these are two completely different pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Without a redirect, the original URL eventually disappears from Google’s index, and any authority it had accumulated begins to fade.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Every Important URL Needs a Destination<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                        One of the biggest mistakes agencies make is redirecting large sections of the website to the homepage.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Old Product A<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2193<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Homepage<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Google\u00a0doesn’t\u00a0interpret this as a successful migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Instead, it sees that the original content has disappeared.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        A far better approach is:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Old Product A<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2193<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        New Product A<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        or<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Old Category<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2193<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Equivalent New Category<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        The destination should always be the page that most closely matches the original content and search intent.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        This helps preserve rankings while providing visitors with a consistent experience.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Create a Redirect Map Before Development Starts<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                        Many businesses leave redirects until just before launch.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        By then, developers are focused on testing functionality, stakeholders are reviewing content, and deadlines are approaching. Redirects become an afterthought.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Instead, create a complete redirect mapping document at the beginning of the project.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        A typical spreadsheet should include:<\/span>\u00a0<\/span><\/p>\n\n\n\n\n\n\n
                                                                                                                                        Existing URL<\/span><\/b>\u00a0<\/span><\/td>\nNew URL<\/span><\/b>\u00a0<\/span><\/td>\nRedirect Type<\/span><\/b>\u00a0<\/span><\/td>\nStatus<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
                                                                                                                                        \/category-a<\/span>\u00a0<\/span><\/td>\n\/products\/category-a<\/span>\u00a0<\/span><\/td>\n301<\/span>\u00a0<\/span><\/td>\nComplete<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
                                                                                                                                        \/old-blog<\/span>\u00a0<\/span><\/td>\n\/resources\/new-blog<\/span>\u00a0<\/span><\/td>\n301<\/span>\u00a0<\/span><\/td>\nComplete<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
                                                                                                                                        \/product-x<\/span>\u00a0<\/span><\/td>\n\/products\/product-x<\/span>\u00a0<\/span><\/td>\n301<\/span>\u00a0<\/span><\/td>\nPending<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                                                                                                                        This document becomes one of the most valuable assets throughout the migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        It allows developers, SEO\u00a0specialists\u00a0and project managers to work from the same source of truth.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Don’t\u00a0Forget URLs Outside Your Navigation<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                        Many websites only redirect pages that appear in the menu.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Unfortunately, Google\u00a0doesn’t\u00a0crawl websites the same way people browse them.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                        Older URLs may still receive traffic from:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                          \n
                                                                                                                                        • External backlinks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                            \n
                                                                                                                                          • Email campaigns\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                              \n
                                                                                                                                            • Social media posts\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                \n
                                                                                                                                              • Industry directories\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                  \n
                                                                                                                                                • PDF catalogues\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                    \n
                                                                                                                                                  • Press releases\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                      \n
                                                                                                                                                    • Google Search\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                      Even if a page no longer appears in your navigation, it may still hold SEO value.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                      During every Magento Migration, export as many historical URLs as possible from:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                        \n
                                                                                                                                                      • Google Search Console\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                          \n
                                                                                                                                                        • Screaming Frog\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                            \n
                                                                                                                                                          • XML sitemaps\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                              \n
                                                                                                                                                            • Google Analytics\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                \n
                                                                                                                                                              • Server logs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                This helps ensure valuable pages\u00a0aren’t\u00a0accidentally abandoned.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Avoid Redirect Chains<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                Redirect chains are surprisingly common after multiple website updates.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Page A<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                \u00a0\u00a0\u00a0 \u2193<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Page B<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                \u00a0\u00a0\u00a0 \u2193<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Page C<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Google\u00a0has to\u00a0follow each step before reaching the\u00a0final destination.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                The better solution is:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Page A<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                \u00a0\u00a0\u00a0 \u2193<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Page C<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                One redirect.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                One destination.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Less crawling.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Faster page loading.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Cleaner SEO signals.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                The same applies to redirect loops, where URLs eventually point back to themselves.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                These should always be eliminated before launch.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Test Every Redirect Before Going Live<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                Many businesses assume redirects work because they were configured.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Never assume.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Test them.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Before launch:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                \u2714\u00a0Every important URL should return a\u00a0301 status\u00a0code<\/p>\n

                                                                                                                                                                \u2714\u00a0No redirect should return\u00a0302 Temporary Redirect<\/p>\n

                                                                                                                                                                \u2714\u00a0No page should return\u00a0404 Not Found<\/p>\n

                                                                                                                                                                \u2714\u00a0Redirect chains should be removed<\/p>\n

                                                                                                                                                                \u2714\u00a0Redirect loops should not exist<\/p>\n

                                                                                                                                                                This stage often\u00a0identifies\u00a0dozens\u2014or even hundreds\u2014of small issues before Google discovers them.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Canonical Tags: Google’s Duplicate Content Compass<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                Canonical tags rarely receive much attention during a Magento Migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                They should.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                A canonical\u00a0tag tells search engines which version of a page should be treated as the primary version when similar or duplicate pages exist.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                Magento stores naturally generate duplicate URLs through:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                  \n
                                                                                                                                                                • Layered navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                    \n
                                                                                                                                                                  • Filter parameters\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                      \n
                                                                                                                                                                    • Sorting options\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                        \n
                                                                                                                                                                      • Pagination\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                          \n
                                                                                                                                                                        • Search results\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                            \n
                                                                                                                                                                          • Product variations\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                            Without proper\u00a0canonicalisation, Google may index multiple versions of\u00a0essentially the\u00a0same page.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            That dilutes ranking signals and wastes crawl budget.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            Common Canonical Problems During Magento Migration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                            Many migrations accidentally introduce issues such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            \u274c<\/span>\u00a0Canonical tags pointing to staging URLs<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            \u274c<\/span>\u00a0Canonical tags pointing to HTTP instead of HTTPS<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            \u274c<\/span>\u00a0Self-referencing canonicals removed<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            \u274c<\/span>\u00a0Every product pointing to the homepage<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            \u274c<\/span>\u00a0Duplicate canonicals across\u00a0different products<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            These mistakes can affect hundreds or thousands of pages simultaneously.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            Because\u00a0canonical\u00a0tags\u00a0aren’t\u00a0visible to visitors,\u00a0they’re\u00a0often overlooked during quality assurance.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            Best Practice for Magento Canonicals<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                            Every indexable page should\u00a0generally contain\u00a0a self-referencing\u00a0canonical\u00a0unless another version is intentionally preferred.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            https:\/\/example.com\/product-a<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            should include<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            Canonical:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            https:\/\/example.com\/product-a<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            not<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            https:\/\/staging.example.com\/product-a<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            or<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            https:\/\/example.com\/<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            Consistency is essential.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                            The\u00a0canonical\u00a0URL should match:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                              \n
                                                                                                                                                                            • The live URL\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                \n
                                                                                                                                                                              • Internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                  \n
                                                                                                                                                                                • XML sitemap\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                    \n
                                                                                                                                                                                  • Redirect destination\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                    When these signals all point to the same location, Google has far greater confidence in the page.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    XML Sitemaps: Help Google Discover Your New Website Faster<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                    Once your Magento Migration goes live, Google needs to discover the new site efficiently.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    An XML sitemap\u00a0isn’t\u00a0a ranking factor.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    It is a discovery tool.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                    It tells search engines:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                      \n
                                                                                                                                                                                    • Which pages exist\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                        \n
                                                                                                                                                                                      • Which pages matter\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                          \n
                                                                                                                                                                                        • Which pages should be crawled\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                          Without an updated sitemap, Google may continue spending valuable crawl resources on outdated URLs while discovering new pages more slowly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                          What Should Be Included?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                          A well-structured Magento XML sitemap should\u00a0contain:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                            \n
                                                                                                                                                                                          • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                              \n
                                                                                                                                                                                            • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                \n
                                                                                                                                                                                              • CMS pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                  \n
                                                                                                                                                                                                • Blog articles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                    \n
                                                                                                                                                                                                  • Landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                    It should exclude:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                      \n
                                                                                                                                                                                                    • Redirected URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                        \n
                                                                                                                                                                                                      • Noindex\u00a0pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                          \n
                                                                                                                                                                                                        • Search results\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                            \n
                                                                                                                                                                                                          • Session URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                              \n
                                                                                                                                                                                                            • Filter parameters\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                \n
                                                                                                                                                                                                              • Duplicate pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                The sitemap should always reflect the current version of the website\u2014not historical URLs.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                Split Large Sitemaps<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                Large Magento stores often\u00a0contain\u00a0tens of thousands of URLs.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                Instead of generating one enormous XML sitemap, divide it logically.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                products.xml<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                categories.xml<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                cms-pages.xml<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                blog.xml<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                images.xml<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                This makes monitoring easier inside Google Search Console and allows issues to be isolated more quickly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                Submit the New Sitemap Immediately<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                After launch:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                1. Generate a fresh XML sitemap.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                  1. Verify it\u00a0contains\u00a0only live URLs.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                    1. Upload it to the website.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                      1. Submit it through Google Search Console.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

                                                                                                                                                                                                                        Do not leave Google’s crawlers guessing.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                        Providing\u00a0an accurate\u00a0sitemap helps search engines prioritise the correct URLs from the beginning.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                        Why Ingold Solutions Treats SEO as Part of the Migration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                        Many agencies consider redirects,\u00a0canonical\u00a0tags\u00a0and XML sitemaps to be tasks for the final week of a project.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                        At Ingold Solutions, they are planned from day one.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                        Our Magento migration process combines technical SEO, Magento development and SAP Business One\u00a0expertise\u00a0to protect your search visibility while ensuring business-critical data continues to flow seamlessly between your eCommerce store and ERP system. From product catalogues and inventory to customer records and sales orders, every migration is carefully planned to minimise disruption. Whether\u00a0you’re\u00a0upgrading Magento Open Source, migrating to Adobe\u00a0Commerce\u00a0or modernising an existing Magento store, every project follows a structured SEO strategy designed to preserve your rankings\u2014not leave them to chance.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                        Which Structured Data Should Be Checked?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                        Every Magento store is different, but most eCommerce websites rely on several key schema types.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                        These include:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                        • Product\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                          • BreadcrumbList\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                            • Organisation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                              • WebSite\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                • WebPage\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                  • Article (for blogs)\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                    • FAQPage\u00a0(where\u00a0appropriate)\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                      Product pages should continue to provide Google with information such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                      • Product name\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                        • Description\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                          • SKU\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                            • Brand\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                              • Price\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                • Currency\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                  • Availability\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                    • Images\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                      If any of these fields disappear after migration, Google may stop displaying enhanced search results.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                      Validate Schema Before and After Launch<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                      Never assume structured data has migrated correctly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                      Test representative pages before launch and again\u00a0immediately\u00a0afterwards.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                      Pay particular attention to:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                      • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                        • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                          • Homepage\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                            • Blog articles\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                              • CMS landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                Look for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                • Missing required properties\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                  • Invalid values\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                    • Duplicate schema\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                      • Incorrect URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                        • Broken image references\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                          Fixing these issues early allows Google to process\u00a0accurate\u00a0information as it crawls the new website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                          Internal Links:\u00a0Don’t\u00a0Break Your Website’s Navigation for Google<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                          Internal linking is often discussed from a usability perspective.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                          During a Magento Migration, however,\u00a0it’s\u00a0equally important for SEO.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                          Google uses internal links to understand:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                          • Which pages are most important\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                            • How content is related\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                              • How authority flows through the website\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                • Which pages deserve frequent crawling\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                  When internal links change unexpectedly, search engines must rebuild that understanding.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                  Review More Than Just the Main Menu<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                  Many businesses only check their navigation menus after launch.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                  In reality, internal\u00a0links exist throughout the website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                  Review:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                  • Category navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                    • Breadcrumbs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                      • Featured products\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                        • Related products\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                          • Cross-selling sections\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                            • Footer links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                              • Blog content\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                • Buying guides\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                  • CMS pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                    Even one outdated internal link can create unnecessary redirects or broken pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    If thousands of internal links still point towards old URLs, Google spends\u00a0additional\u00a0crawl budget following redirects instead of discovering your\u00a0new content.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    Where possible, update internal links to point directly to the\u00a0final destination\u00a0rather than relying on redirects.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    Don’t\u00a0Create Orphan Pages<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                    An orphan page is a page that exists but has no internal links pointing towards it.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    Google may eventually discover these pages through XML sitemaps or backlinks, but\u00a0they’re\u00a0often crawled less\u00a0frequently\u00a0and receive less internal authority.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    After every Magento Migration, crawl the website to\u00a0identify\u00a0orphan pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                    Common examples include:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                    • Product pages removed from categories\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                      • Blog articles no longer linked\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                        • Seasonal landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                          • Campaign pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                            • Buying guides\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                              If a page is valuable enough to keep, it should be accessible through your website’s internal linking structure.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                              Google Search Console: Your Most Valuable Tool After Launch<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                              Many migration teams consider the project complete once the new website goes live.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                              From an SEO perspective,\u00a0that’s\u00a0when the real work begins.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                              Google Search Console\u00a0provides\u00a0direct insight into how Google is interpreting your Magento Migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                              Rather than guessing whether everything worked,\u00a0you’ll\u00a0have real data.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                              Submit Your Updated XML Sitemap<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                              As soon as the live website is available:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                              • Verify ownership of the property\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                • Submit the updated XML sitemap\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                  • Monitor indexing progress\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                    This helps Google prioritise crawling your new URLs more efficiently.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Monitor Coverage Reports Daily<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                    During the first few weeks, review the Indexing report regularly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                    Look for issues such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                    • 404 errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                      • Redirect errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                        • Soft 404s\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                          • Crawled but not indexed pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                            • Duplicate pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                              • Excluded URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                Not every warning requires action, but unexpected spikes usually\u00a0indicate\u00a0migration issues that should be investigated\u00a0immediately.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                Watch Organic Performance Closely<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                Use Search Console’s Performance report to compare:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                • Clicks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                  • Impressions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                    • Average position\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                      • Indexed pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                        against your pre-migration benchmark.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        Short-term fluctuations are normal.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        A sustained decline usually points towards technical problems rather than Google’s algorithm.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        Request Indexing for Priority Pages<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                        If\u00a0you’ve\u00a0launched important commercial pages,\u00a0don’t\u00a0wait for Google to discover them naturally.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                        Use URL Inspection to request indexing for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                        • Homepage\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                          • Main category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                            • Best-selling products\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                              • High-value landing pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                This can help accelerate discovery following the migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Core Web Vitals: Performance Still Matters<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                Magento Migration often\u00a0provides\u00a0an opportunity to improve website performance.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Unfortunately, it can also make performance worse if optimisation\u00a0isn’t\u00a0considered throughout development.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Google’s Core Web Vitals measure how users experience your website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                The three key metrics are:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Largest\u00a0Contentful\u00a0Paint (LCP)<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                Measures how quickly the main content becomes visible.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Aim for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Less than 2.5 seconds<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Interaction to Next Paint (INP)<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                Measures how responsive the page feels when users interact with it.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Aim for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Less than 200 milliseconds<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Cumulative Layout Shift (CLS)<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                Measures visual stability.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Unexpected layout shifts during loading create a poor user experience.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Aim for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Less than 0.1<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                Common Magento Performance Issues After Migration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                We’ve\u00a0frequently\u00a0encountered\u00a0issues such as:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                • Unoptimised\u00a0product images\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                  • Excessive JavaScript\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                    • Poorly configured caching\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                      • Slow third-party extensions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                        • Blocking CSS\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                          • Heavy page builders\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                            • Excessive tracking scripts\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                              These problems can significantly reduce performance, even on modern hosting infrastructure.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                              A Magento Migration is an ideal opportunity to improve your website’s performance by optimising themes, reducing unnecessary JavaScript, streamlining\u00a0extensions\u00a0and enhancing your hosting environment. However, any performance improvements should be\u00a0validated\u00a0through thorough testing rather than assumed.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                              Measure Performance Before and After<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                              A successful Magento Migration should leave your website performing at least as well as it did previously.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                              Record benchmark scores before development begins and compare them after launch using consistent testing methods.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                              Monitor:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                              • Homepage\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                  • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                    • Checkout\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                      • Mobile performance\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                        Remember that customers\u00a0don’t\u00a0judge your website based on Lighthouse scores alone.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                        They judge it by how quickly they can browse products, add items to the\u00a0basket\u00a0and complete a purchase.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                        SEO Doesn’t End on Launch Day<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                        One misconception surrounding Magento Migration is that SEO is something to “tick off” before launch.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                        In reality, migration\u00a0marks the beginning of a new optimisation cycle.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                        Google needs time to:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                        • Crawl new URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                          • Process redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                            • Understand updated\u00a0canonical\u00a0signals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                              • Re-evaluate structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                • Measure user engagement\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                  Businesses that actively\u00a0monitor\u00a0these signals during the first few weeks recover faster and often outperform their\u00a0previous\u00a0website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  Those that ignore post-launch monitoring\u00a0frequently\u00a0spend months trying to recover lost visibility that could have been protected with a structured migration process.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  Why Businesses Trust Ingold Solutions<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                  At Ingold Solutions, Magento Migration is never treated as a simple platform upgrade. Every project is approached as a business-critical transition where SEO, user experience,\u00a0performance\u00a0and system integration must work together.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  Our team combines Magento development with technical SEO\u00a0expertise\u00a0and deep ERP integration experience, including SAP Business One. This allows us to protect existing search visibility while delivering a faster, more scalable eCommerce platform that supports future growth.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  Whether\u00a0you’re\u00a0upgrading Magento Open Source, migrating to Adobe\u00a0Commerce\u00a0or modernising\u00a0your\u00a0existing Magento store, our team ensures every technical decision protects your organic search visibility while\u00a0maintaining\u00a0seamless integration with SAP Business One. The result is a migration that supports long-term growth\u2014not just a successful launch.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  Common Magento Migration Mistakes That Can Damage Your SEO<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                  Even businesses with experienced development teams can lose valuable organic visibility if SEO\u00a0isn’t\u00a0considered throughout the migration process.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  The encouraging news is that most migration issues are entirely preventable. They tend to arise from overlooked details rather than complex technical failures.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                  Below are the mistakes we\u00a0encounter\u00a0most\u00a0frequently\u00a0during Magento Migration projects.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                  1. \n

                                                                                                                                                                                                                                                                                                                                                                                    Launching Without a Redirect Strategy<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                                                                    This\u00a0remains\u00a0the single biggest cause of traffic loss after a Magento Migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                    When Google encounters hundreds or thousands of URLs returning\u00a0404 Not Found, it gradually removes those pages from its index. At the same time, visitors arriving from search results, saved bookmarks or backlinks land on error pages instead of the products or categories they expected.<\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                    Every important URL should have a planned destination before launch\u2014not afterwards.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                    1. \n

                                                                                                                                                                                                                                                                                                                                                                                      Changing URLs Without Good Reason<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                                                                      Businesses often redesign their URL structure simply because they are launching a new website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      For example:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      Old<\/span><\/b>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      \/mens-running-shoes<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      becomes<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      \/sports\/running<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      While the new structure may appear cleaner, unnecessary URL changes increase migration risk.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      If a URL is already ranking well, ask a simple question before changing it:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                      Does this change genuinely improve the user experience or business structure?<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                      If the answer is no, leaving the URL unchanged is often the better decision.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                      1. \n

                                                                                                                                                                                                                                                                                                                                                                                        Forgetting Technical SEO<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                                                                        Many migration projects focus heavily on:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                        • New design\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                          • Better navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                            • Improved checkout\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                              • Mobile responsiveness\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                These improvements matter.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                However, technical SEO often receives little attention until after launch.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                Before going live, verify:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                • Canonical tags\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                  • Robots\u00a0directives\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                    • XML sitemaps\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                      • Structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                        • Internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                          • Redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                            These technical elements are invisible to customers but critical for search engines.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                            1. \n

                                                                                                                                                                                                                                                                                                                                                                                                              Blocking Google by Accident<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                                                                                              Staging environments are commonly protected from indexing using:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              noindex<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              or robots.txt rules.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              One surprisingly common mistake is launching the live website while these restrictions\u00a0remain\u00a0in place.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              The result?<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              Google cannot properly crawl the new website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                              Every Magento Migration should include a final pre-launch technical checklist confirming that:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                              • Pages intended for indexing are crawlable\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                • Robots.txt is correct\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                  • No unintended\u00a0noindex\u00a0directives\u00a0remain\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                    1. \n

                                                                                                                                                                                                                                                                                                                                                                                                                      Ignoring Mobile Performance<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                                                                                                      Google primarily evaluates websites using mobile-first indexing.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                      A Magento store that performs well on desktop but poorly on mobile may experience reduced visibility.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                      Before launch, test:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                      • Product pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                        • Category pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                          • Search\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                            • Checkout\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                              • Navigation\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                across a range of mobile devices\u2014not just desktop browsers.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                1. \n

                                                                                                                                                                                                                                                                                                                                                                                                                                  Assuming the Migration Is Finished on Launch Day<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                  Launch day marks the beginning of SEO monitoring, not the end.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                  Google needs time to:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Process redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Crawl new URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Update\u00a0canonical\u00a0signals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Evaluate page performance\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          Businesses that\u00a0monitor\u00a0these changes daily recover more quickly than those that simply wait for rankings to return.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          Your 30-Day Post-Migration SEO Checklist<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          The first month after launch is critical.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          This is when Google begins replacing the\u00a0old version\u00a0of your website with the new one.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          A structured review process helps\u00a0identify\u00a0issues before they affect rankings significantly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          Week 1<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Submit the updated XML sitemap to Google Search Console<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Verify robots.txt<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Confirm\u00a0canonical\u00a0tags<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Test redirect mappings<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Check structured data<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Monitor crawl errors<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          \u2714<\/span>\u00a0Review page indexing<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          Week 2<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                          Review:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Organic traffic\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Keyword positions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Indexed pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                • 404 errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Server errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Core Web Vitals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Pay particular attention to your highest-performing pages.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Week 3<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Check internal linking throughout the website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Look for:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Broken links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Redirect chains\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Missing breadcrumbs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Orphan pages\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                              These issues often become\u00a0apparent\u00a0only after Google has crawled the website more extensively.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Week 4<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Compare your performance against the benchmark\u00a0established\u00a0before migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Review:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Organic sessions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Revenue\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Conversions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Search visibility\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Click-through rate\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Indexed URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Small fluctuations are normal.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Significant declines should be investigated\u00a0immediately.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Why Businesses Choose Ingold Solutions for Magento Migration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          A Magento Migration involves far more than transferring products and customer accounts from one website to another.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Every decision\u00a0affects\u00a0search visibility, customer experience, website\u00a0performance\u00a0and future scalability.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          At Ingold Solutions, we approach Magento Migration as a structured business project rather than a simple technical upgrade.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Our migration\u00a0methodology\u00a0combines\u00a0expertise\u00a0across four key disciplines:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Magento Development<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Our certified Magento specialists manage platform upgrades, custom development, theme migration, extension\u00a0compatibility\u00a0and performance optimisation.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Technical SEO<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          SEO planning begins before development starts.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          We preserve:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Existing URL authority\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Canonical signals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Internal linking\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Crawlability\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    to minimise disruption to organic rankings.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ERP Integration<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Unlike many Magento agencies, we also specialise in ERP integration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    For businesses running\u00a0SAP Business One, we ensure that products, inventory, customer information,\u00a0pricing\u00a0and order processing continue to synchronise accurately throughout the migration.<\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Performance Optimisation<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Every migration includes a focus on improving:<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Core Web Vitals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Page speed\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Caching\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Frontend performance\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mobile usability\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              The\u00a0objective\u00a0isn’t\u00a0simply to launch a new website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              It’s\u00a0to launch a better one.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Magento Migration SEO Checklist<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Use this checklist before launching your new Magento store.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Pre-Migration<\/span><\/b>\u00a0<\/span><\/h3>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Audit current SEO performance\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Export all indexed URLs\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Benchmark keyword rankings\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Benchmark Core Web Vitals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Crawl the existing website\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Audit structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Export XML sitemap\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Review backlinks\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              During Migration<\/span><\/b>\u00a0<\/span><\/h3>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Create 301 redirect mapping\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Preserve metadata\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Maintain\u00a0canonical\u00a0tags\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Update internal links\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Validate structured data\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Generate new XML sitemap\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Optimise Core Web Vitals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Launch Day<\/span><\/b>\u00a0<\/span><\/h3>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Test redirects\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Submit XML sitemap\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Verify robots.txt\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Remove staging restrictions\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Test schema markup\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Review Google Search Console\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        After Launch<\/span><\/b>\u00a0<\/span><\/h3>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Monitor indexing\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Check crawl errors\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Monitor rankings\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Review traffic trends\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fix redirect issues\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Optimise Core Web Vitals\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Frequently Asked Questions<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Does a Magento Migration always affect SEO?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Not necessarily. A well-planned Magento Migration that preserves URL structures, redirects,\u00a0canonical\u00a0tags\u00a0and structured data can\u00a0maintain\u2014and in many cases improve\u2014organic search performance.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    How long does SEO recovery take after a Magento Migration?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    If the migration is executed correctly, many websites experience only minor fluctuations. Larger websites or migrations involving significant structural changes may take several weeks or months before rankings fully stabilise.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Should I change my URL structure during a Magento Migration?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Only if there is a clear business or usability benefit. Unnecessary URL changes introduce\u00a0additional\u00a0risk and require more extensive redirect management.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Why are 301 redirects so important?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    301 redirects tell search engines that a page has permanently moved to a new location, helping preserve existing ranking signals and ensuring visitors reach the correct destination.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Do\u00a0canonical\u00a0tags need to be reviewed after migration?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Yes. Incorrect\u00a0canonical\u00a0tags can lead to duplicate content issues or prevent important pages from being indexed correctly.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Why should I\u00a0submit\u00a0a new XML sitemap?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Submitting an updated XML sitemap helps Google discover new URLs more efficiently after your Magento Migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Can a Magento Migration improve Core Web Vitals?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Yes. A Magento Migration\u00a0provides\u00a0an excellent opportunity to improve Core Web Vitals by optimising images, reducing unnecessary JavaScript and CSS, enabling efficient caching, upgrading your hosting\u00a0infrastructure\u00a0and streamlining your storefront. When performance optimisation is built into the migration plan, businesses can achieve faster loading times, improved\u00a0responsiveness\u00a0and a better overall user experience.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Is Google Search Console essential during a Magento Migration?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Absolutely. Google Search Console provides visibility into indexing, crawl errors, redirects and search performance, making it one of the most valuable tools during and after migration.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Can Ingold Solutions migrate Magento stores integrated with SAP Business One?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Yes. Ingold Solutions specialises in Magento Migration projects that include native SAP Business One integration, ensuring catalogue data, pricing, inventory,\u00a0customers\u00a0and orders continue to synchronise accurately.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    How can Ingold Solutions help with my Magento Migration?<\/span><\/b>\u00a0<\/span><\/h4>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Our team manages the entire migration process\u2014from planning and technical SEO to Magento development, ERP integration, performance\u00a0optimisation\u00a0and post-launch support\u2014helping businesses migrate with confidence while protecting their existing organic visibility.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Final Thoughts<\/span><\/b>\u00a0<\/span><\/h3>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    A Magento Migration is one of the most significant changes an eCommerce business can make. While it introduces opportunities to improve performance, modernise your storefront and support future growth, it also presents real SEO risks if not managed carefully.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    The businesses that\u00a0retain\u2014and often strengthen\u2014their search visibility are those that plan beyond the launch date. They protect existing SEO signals,\u00a0validate\u00a0every technical change and monitor performance closely as Google begins crawling the new website.<\/span>\u00a0<\/span><\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    At\u00a0Ingold Solutions, we combine Magento\u00a0expertise, technical\u00a0SEO\u00a0and SAP Business One integration experience to deliver migration projects that are built for long-term success. From preserving your hard-earned rankings to improving Core Web Vitals and ensuring seamless ERP connectivity, our focus is on delivering a migration that supports both your online visibility and your business operations.<\/p>\n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Planning a Magento Migration?\u00a0Speak to our Magento specialists to discuss your requirements and build a migration strategy that protects your SEO while preparing your store for future growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Magento Migration Without Losing SEO Rankings: The Complete Guide\u00a0 A successful Magento Migration\u00a0doesn’t\u00a0end when the website goes live. It also needs to work seamlessly with your ERP system.\u00a0 As a certified SAP Business One partner, Ingold Solutions specialises in Magento projects where products, inventory, customer accounts, pricing, sales orders,\u00a0shipments\u00a0and returns are synchronised through a native […]<\/p>\n","protected":false},"author":3,"featured_media":3787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t